If your company is targeting mid-market or enterprise accounts, you can't just rely on cold emails or digital ads to drive opportunities and pipeline. 98% of emails are never even opened, and search ads are becoming extremely competitive and expensive. On the other hand, direct mail is still an unexplored channel in B2B and SaaS, so it has huge potential.
Combining online and offline channels with a cohesive message can quickly generate awareness and engagement. This is why we leverage direct mail as the primary channel to convert the initial engagement into a discovery call and opportunity.
We integrate with your current inbound and outbound funnels to trigger a direct mail sequence for the right person at the right time. Our integrated campaign funnel combines emails, ads, and direct mail into a consistent and well-timed workflow.
Start with a pilot campaign today to test if our integrated campaign approach can work for your business.
Based on your sales goals and budget,
customized for your target persona.
We build your target accounts and target contacts list based on your Ideal Customer Profile (ICP).
We manage the entire logistics of your campaign, from sourcing items to assembly to shipment via FedEx.
Fully automated sequences, coordinated with
the direct mail shipping and delivery dates.
We track delivery dates and automatically follow-up with each recipient with an automated email sequence.
You'll receive weekly and monthly reports to track
campaign spending, opportunities, pipeline and ROI.
It's getting harder and harder to get the attention of decision makers from mid-market and enterprise accounts.
Email has proven to be a very effective channel, but today each prospect receives from 50 to 150+ emails per day. Breaking through the noise is becoming more and more challenging.
Think about it: how many gift boxes have you received from potential vendors in the last week? And in the last month? Most likely ZERO. But how many emails have you received from SDRs and account executives?
As part of a targeted ABM strategy, direct mail is very effective at converting unresponsive leads into opportunities and generating pipeline from enterprise and mid-market accounts.
The budget depends on your target segment, use case, and pipeline goals for the quarter. Our direct mail boxes typically range from $20 to $50 (including 3-day shipment with FedEx).
Yes, everything from initial concept, to box design and assembly, target selection, list building, address verification, shipment and tracking. We also sync with your CRM to track campaign attribution and ROI.
From when we start the engagement, it takes 4 weeks for us to start shipping the first batch. The first month we focus on the onboarding phase, which includes gathering data on your target accounts and prospects, and building the direct mail assets and automation (CRM sync, real-time notifications).