FunnelTap is the platform that allows you to track and forecast marketing and sales funnels. You can create campaign scenarios and adjust variables to see how your funnel would be impacted.
For example, if you just spent $20,000 on Google Ads and generated 45 leads and 5 new customers, what would happen if your cost-per-click (CPC) would increase from $6 to $9? What if instead of $20,000, next quarter you spend $75,000? What if your deal size increases?
With FunnelTap you can save your hypothetical scenarios and later compare them with the actual campaigns.
You can't improve what you are not tracking. Use FunnelTap to map your funnel conversion rates, and create forecast based on different variables, such as:
- Cost (e.g. cost-per-click)
- Value ("deal size")
- Conversion rates