SaaS demand generation

SaaS Demand Generation

Demand generation is the process that creates and nurtures new opportunities for the sales team. A strong demand generation program allows the company to predictably scale the number of opportunities sourced each month or quarter by increasing marketing spend (e.g. invest $1, get $3 in return).

At SaaSMQL, we work with venture-funded SaaS startups to build a demand generation engine that engages their target accounts and converts them into qualified opportunities. We leverage intent data and marketing automation to launch and scale targeted campaigns via digital ads and direct mail.

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A Scalable Demand Generation System for B2B Companies

Starting from your sales funnel metrics and goals, we design a system that can generate qualified meetings and opportunities in a predictable way, month after month.

The main components of the systems are:
- You target niches
- Campaign theme and message for each niche
- Program goals (opportunities, pipeline, revenue)
- Campaign budget
- Channel selection (depending on your target niche)
- Program assets for each channel/niche
- Funnel map & timeline
- Program dashboard

Once the demand generation system is running, we optimize it on a regular basis to improve conversion rates and ROI.

Account-BASED MARKETING
SaaS intent-driven demand generation

The 5 Worst SaaS Demand Generation Sins

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es need demand generation
cac analysis &
budget

We analyze your conversion rates across the funnel and create a budget based on your revenue goals.

lead
nurturing

Automated workflow to nurture prospects that are not yet ready to buy or engage with a sales rep.

INTEGRATED 
FUNNEL

Multi-channel system to engage and convert enterprise accounts across different programs (online & offline).

sales
handoff

We streamline your process to assign leads from marketing to sales, and convert them into opportunities.

LEAD 
QUALIFICATION

We build the process to score and qualify your prospects based on your Marketing Qualified Lead definition.

marketing
ATTRIBUTION

We track every interactions with your campaigns to help you understand what program is driving revenue..

Why All SaaS Companies Need Demand Generation

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es need demand generation