Demand generation is the process that creates and nurtures new opportunities for the sales team. A strong demand generation program allows the company to predictably scale the number of opportunities sourced each month or quarter by increasing marketing spend (e.g. invest $1, get $3 in return).
At SaaSMQL, we work with venture-funded SaaS startups to build a demand generation engine that engages their target accounts and converts them into qualified opportunities. We leverage intent data and marketing automation to launch and scale targeted campaigns via digital ads and direct mail.
Starting from your sales funnel metrics and goals, we design a system that can generate qualified meetings and opportunities in a predictable way, month after month.
The main components of the systems are:
- You target niches
- Campaign theme and message for each niche
- Program goals (opportunities, pipeline, revenue)
- Campaign budget
- Channel selection (depending on your target niche)
- Program assets for each channel/niche
- Funnel map & timeline
- Program dashboard
Once the demand generation system is running, we optimize it on a regular basis to improve conversion rates and ROI.
We analyze your conversion rates across the funnel and create a budget based on your revenue goals.
Automated workflow to nurture prospects that are not yet ready to buy or engage with a sales rep.
Multi-channel system to engage and convert enterprise accounts across different programs (online & offline).
We streamline your process to assign leads from marketing to sales, and convert them into opportunities.
We build the process to score and qualify your prospects based on your Marketing Qualified Lead definition.
We track every interactions with your campaigns to help you understand what program is driving revenue..