November 30, 2023
The Best SaaS Conferences You Can't Miss In 2024
Explore must-attend conferences in 2024, including the renowned SaaStr Annual. Follow SaaSMQL for insights into SaaS events 2024.
As a SaaS company, you know that the success of your business depends on the number of new customers you get. You also know that it's getting harder and harder to get those leads because your competition is fierce.
With the right growth strategies, you can acquire new customers, achieve rapid growth, and scale your business more easily. In this post, we'll share five of our best growth hacks for SaaS companies that want to attract more leads without breaking the bank.
While some traditional B2B marketing tactics are effective for SaaS companies, in most cases, it’s essential to think outside the box. Neil Patel notes that traditional growth marketing doesn’t work as effectively for SaaS companies, which benefit more from growth hacks that encourage rapid growth. If you’re looking to scale quickly, consider incorporating the following growth hacks so you can grow your customer base quickly with minimal additional effort.
A freemium plan is one of the best growth hacks for SaaS lead generation and SaaS demand generation. You can use it to get new customers, leads, users, and downloads.
While many people won’t pay for something that they haven’t tried firsthand, they’ll happily accept a free version of your SaaS platform. Once they get used to using its features, they may be willing to upgrade to a paid plan.
The freemium model has become a mainstay among SaaS businesses of all kinds, whether in the form of a limited-time free trial or a free plan designed for solo users. Canva, Zoom, and HubSpot are just a few notable examples of SaaS companies that offer free versions of their apps.
This is a great way to get your product in front of people, but it’s also important to think about how you can upsell those customers once they’ve started using your service. Keep these tips in mind:
● Continue to nurture your freemium users through carefully crafted and well-timed communications. Push them further along in the funnel by offering them value every step of the way. When they see how well you treat them even when they’re not paying for your service, they’ll be more inclined to pay for a higher tier.
● Create urgency. Let users know their free trial is about to end. Tell your freemium user base what they’re missing out on with their free plan. Urge action so your freemium users get a case of FOMO.
● Allow freemium users to unlock features. If your freemium user base wants access to just certain features from a paid plan, make it available for a smaller fee than they would pay for the full version of your plan. By making a small investment, users will be more likely to continue upgrading as they gain more value.
User onboarding is a process that helps new customers become more familiar with your product. It’s a critical part of the sales funnel that helps to prevent buyer’s remorse and delivers a positive user experience. With automation, onboarding can also encourage users to try your services and purchase through self-service tools without involving an account agent. This will increase your customer base while reducing your cost per acquisition (CPA).
Onboarding is different from training — it's not about teaching users how to use your product or troubleshooting. That’s what your customer support reps and knowledge base are for. Instead, onboarding is about getting users excited about your product so they’re eager to start using it (and continue doing so).
There are many different approaches to user onboarding, but there are some common elements that make it effective:
● Reduces the friction in the purchasing process
● Uses gamification to motivate trial users
● Offers content that is relevant to your audience
● Makes it easy for trial users to invite others into the product
● Provides free trials and demos
As you establish an onboarding process, consider what goals you have for your onboardings. This will help drive your onboarding steps and give users a positive onboarding experience.
Content marketing is one of the best methods of SaaS lead generation and growth hacking. It helps to increase your brand awareness, establish thought leadership, build trust with potential customers, and generate leads.
By creating valuable content that resonates with your target audience — whether it's an ebook or a blog post — you attract people who find your content valuable and who will stick around to learn what you have to say. Here are some content marketing strategies to try:
● Create a blog and write about topics that are relevant to your industry. Write articles that are helpful for your target audience and that include relevant keywords. The more you write, the more traffic you will get, provided you’ve optimized your articles for SEO.
● Use video content marketing. Video content is an excellent way to get more leads, as it helps you explain things better than text alone can. Create videos based on topics related to your business or industry, and share them on social media channels like Facebook, Instagram, or any other platform where your target audience hangs out online.
● Share case studies. Case studies can help build credibility for your brand in front of potential customers who are looking for solutions similar to yours. Having this type of proof of your SaaS product’s capabilities is a powerful tool during the B2B marketing and sales process.
LinkedIn advertising is a great way to reach your target audience. SaaS Journal notes that LinkedIn paid ads enable SaaS businesses to reach audiences across the web.
You can target the ads by job title, company and role, industry, and many other factors. This makes LinkedIn advertising different from other platforms that target based on personal interests. This allows you to get in front of the right decision makers at the right time with relevant content that will help them find success with your product or service.
LinkedIn offers a few tips for getting started with LinkedIn ads:
● Define the location where you want to target users. This is the only mandatory targeting field.
● Choose your targeting attributes. Options include company, demographics, education, job experience, and interests.
● Try an audience template if you’re new to LinkedIn advertising.
● Limit your targeting criteria to one or two audience descriptors. This will help you avoid hyper-targeting, which can limit your results.
● A/B test your audiences to learn who is most engaged.
● Monitor and tweak campaign performance. The Demographics tab in your Campaign Manager will show you detailed information about who clicked on your ad by job title, seniority, industry, and other factors.
Account-based marketing (ABM) is a strategy that focuses on individual accounts. It helps you to identify and target key accounts, then build relationships with them and boost sales.
SaaS companies can use ABM to reach out to potential customers who meet specific criteria, such as size and industry. This isn’t the same as lead nurturing or drip marketing; it's more about getting in front of the right people and engaging with them at the right time.
The first step in implementing an ABM strategy is identifying which accounts will be your focus. You can do this by looking at the current customer base and identifying which accounts are generating the most revenue or have the highest lifetime value.
Once you've identified which accounts will be your focus, create separate lists of those companies by size and industry. From there, you can reach out to them with tailored messaging that speaks directly to their needs and interests.
The five hacks we’ve described above may not guarantee huge SaaS demand generation or growth overnight. However, in combination, they could help you get your business to the next level, especially with the right team behind them.
These tips were just the beginning, and there is no shortage of growth hacks to explore and use. The important takeaway from all of this is that growth hacking isn’t necessarily magic; it’s about finding what works for your business and putting in the time to fine-tune the process.
As you learn which growth hacks will work best for your SaaS company, be sure to keep up with SaaSMQL’s articles and resources. We’re your go-to resources for SaaS B2B marketing, ABM, and all things growth hacking. To learn more about how we can help you launch and scale ABM campaigns, get in touch.
Explore must-attend conferences in 2024, including the renowned SaaStr Annual. Follow SaaSMQL for insights into SaaS events 2024.
In this comprehensive guide, we'll equip you with the tools and knowledge to get started with ABM, delving into how ABM works, key components of successful campaigns, and best practices for marketing to high-value accounts.
If you’re a small business in the SaaS space, the marketing landscape can seem overwhelming. There are countless platforms and apps out there that claim to help your business grow, but not all of them will be right for you.
If you’re a SaaS professional, you already know that events are an invaluable resource for small-business networking, SaaS lead generation, and even getting out of your comfort zone.
No matter what stage your SaaS startup is in, landing a whale–a big client that will account for a majority of your revenue–will help you generate the ARR required to keep growing. At this year’s SaaStr, the team at SaaSMQL showed hundreds of SaaS leaders an effective way to do just that. 🐳
Last year we shipped over 27,000 boxes on behalf of our clients. and learned a few lessons along the way. In this article, we’ll lay it all out for you.
SaaS demand generation is an essential part of getting new customers and growing your business, but it's not easy to do well. Read these 7 precious tips on how to build a powerful SaaS demand generation machine.
Let's take a look at the components of a great SaaS direct mail campaign that you can implement today to spur new growth.
In this piece, we will explore 15 of the most common mistakes beginners make with SaaS Marketing, and how to avoid them, so you can save time and energy lost by following ineffective methods.
What does it actually cost to get a new customer? This is a vital metric to master if you are looking to scale up your business in the near future. If you are a SaaS startup looking to build a predictable customer acquisition engine, or a SaaS Company that is ready to scale, this article is for yo
Demand generation is the most crucial role for every SaaS company. Startups need to get on board with key strategies that promote SaaS lead generation, and generate a consistent pipeline to feed the growing sales team. Do you have all the necessary elements in place to run a successful demand gene
In the following guide, we walk you through the basics of ABM and customer lifetime value — and why CLV is so critical for an effective account-based marketing strategy in the world of SaaS ABM.
SaaS demand generation can be complicated, but there are many ways to get your product to the front of your potential customers’ minds. Here we’ll go over some SaaS lead generation techniques that you can use to increase sales and beat the competition.
This article will discuss why direct mail marketing is so important for ABM's success and how to create an effective campaign. We'll also share some tips on measuring the success of your direct mail marketing campaigns.
SaaS direct mail is also a powerful way to reach decision makers and influencers at companies that aren’t currently using your product or service. When used as part of an account-based strategy, your integrated direct mail has the ability to amplify your results exponentially.
In this article we explain why it's so important for SaaS companies to use outbound strategies and the six steps you need to follow in order to execute effective outbound campaigns.
If you are serious about growth in 2022, and who wouldn’t be with what the global economy just endured, then plan to attend at least one of 2022’s Top 12 SaaS Conferences.
When it comes to SaaS growth, you want to make sure that you are putting your best foot forward. This means working with the best account based marketing agency possible. How do you choose?
We have compiled a list of the top platforms for every SaaS companies interested in launching and scaling their Account-Based Marketing strategy.
Nurturing enterprise accounts requires continuous education through multiple channels before they might see a need for your solution. Here we discuss the most effective ways to use multiple channels to nurture your target accounts.
The shift to virtual events in 2020 and 2021, along with uncertainty about when live events will resume, makes this year’s budget planning a bit tougher than others. However, you can use the same methodology to set your team up for success in 2022.
If you’re targeting mid-market or enterprise companies, you can't rely on a single channel to drive engagement and qualified leads. Here we share examples of campaigns with solid ROI and show how to integrate different channels into a unique workflow.
HubSpot and Marketo are considered the #1 and #2 marketing automation softwares in the world. ActiveCampaign, on the other hand, is a powerful and easy-to-use marketing automation & sales CRM platform designed for small businesses on a budget. How do you decide which is right for you?
You might have a golden list of accounts that the sales team wants to focus on, but you don’t have the budget for a shiny new ABM platform. Jasmine Chung, Demand Generation Manager at Openprise, showed us how they are doing it at their company and the results they are seeing.
Intellimize used SaaSMQL’s expertise to launch targeted ABM campaigns, integrating Direct Mail with automated emails and LinkedIn ads to engage with 800 accounts within their ideal customer profile. Their investment generated $4.6M in ARR pipeline.
Looking for some no-nonsense SEO tips to boost your site’s search engine rankings? We sat down with Aaron Moskowitz, Director of SEO at Golden Hippo, and covered 5 easy-to-implement tactics that help increase your website's ranking and boost inbound traffic.
By tracking and taking action in improving essential metrics you can position your team for better performance and productivity. Here we provide some insights into what we believe are the most important KPIs every young B2B SaaS company should track as soon as revenue streams arise.
Here we explain step-by-step how at SaaSMQL we are able to consistently generate over $1M in new sales pipeline every month by using a targeted direct mail approach. We also discuss mistakes to avoid during the process and how to track the campaign performance.
Direct mail is the best-performing direct response channel, bringing in results “10 to 30 times better than email”. Most companies don’t leverage direct mail because it's hard to execute, and requires plenty of time and resources. Here we will go over the 7 steps to launching a direct mail campaign.
In a recent webinar for DemandGen Club, Arun Sivashankaran (Founder & CEO of FunnelEnvy) shared the good, bad, and ugly from his years of experience with B2B demand generation teams tackling account based analytics & personalization.
How do you know which programs are generating qualified leads and pipeline, and which aren’t? How can you make sure a lead is tagged correctly throughout the entirety of their buying journey? Here we discuss the basics of B2B marketing attribution.
Modern ABM marketers are seeing direct mail emerge as an effective channel for B2B companies to engage and convert target accounts. When direct mail campaigns are integrated into a broader account-based marketing strategy, they become a powerful channel to break through noise and reach prospects.
Your marketing “tech stack” is the set of technologies your organization uses to execute and analyze marketing across the customer lifecycle, and scale your business. The key goal of your marketing tech stack is to measure the impact of your marketing activities - making difficult processes easier.
Given the special nature of a direct mail package, it’s no wonder the average response rates are higher than email. Receiving a nice gift right at your desk in the middle of the work week is memorable, and shows that the sender made the effort to do something different.
A strong Demand Generation program allows a company to predictably scale the number of Opps sourced by simply increasing marketing spend. Whether you’re just starting out or have been running Demand Gen programs for years, here are a few core “sins” that your team should avoid at all costs.
Intent data can tell you when your target accounts show strong buying signals, allowing you to target the right people at the right time. Yet, many sales and marketing teams still aren’t sure how to include this new type of data in their workflows, let alone incorporate it into actionable programs.
Scaling is hard. You can have the best sales team in the world, but if they’re not focusing on the right accounts, their work likely won’t amount to new clients for your business. When you focus your efforts on ideal target companies, you maximize the campaign’s efficacy and conversion.
The lead handoff process is one of the biggest bottlenecks for every company trying to grow their sales pipeline. Marketing has invested money and resources to generate qualified leads, but they are not always properly assigned to the Sales team and followed-up with.
Low confidence in marketing attribution and ROI often causes SaaS companies to cut investments on demand generation. By tracking your CAC and the value of each stage of your marketing funnel, you can allocate your budget to drive real growth.
When direct mail campaigns are integrated into a broader account-based marketing strategy, they become a powerful channel to break through the noise and reach your ideal contacts.
Learn how to build effective Account-Based Marketing campaigns using LinkedIn Ads. We'll present specific examples and step-by-step instructions on how to target your named accounts and drive qualified leads.
In this video you'll learn how you can leverage intent data to increase conversion on your ABM campaigns and engage with your target accounts. We'll provide an intro about buyer intent data, the difference between 1st party data and 3rd party data, and how to track customers' offsite behaviors.
In this video you’ll learn how to draft a demand generation budget starting from your revenue goals. We’ll discuss about funnel metrics, Customer Acquisition Costs (CAC), what line items should be considered when creating the budget, how to forecast your ROI, and what tools can help you.
In this video you'll learn how to build the right target account list. By focusing all your efforts toward the ideal accounts, you'll maximize campaign's efficacy and conversion.
In this video we'll share lessons on how to generate pipeline sponsoring third-party conferences, how to best manage follow-ups and track results, and how to scale the strategy to 100+ events per year. We'll also discuss about best practices on how to run your first user conference successfully.
Direct mail has been emerging as an effective channel for B2B companies to engage and convert their target accounts. When direct mail campaigns are integrated into a broader account-based marketing strategy, they become a powerful channel to break through the noise and reach your ideal contacts.
The 8 most common sales mistakes that I frequently notice in venture-funded SaaS startups. These include adding territories too early or hire a bunch of AEs when there is no pipeline. Avoiding these early mistakes will impact your ARR from the beginning.
Marketing is no longer incentivized to simply generate leads at the top-of-the-funnel and throwing them to sales. The metrics that matter now are account engagement, number of opportunities generated, pipeline ($) and revenue.
Demand generation entails generating sales opportunities for your company's products or services. A good demand generation engine can help a company engage new prospects, generate interest online and offline, and attract prospects, which are then converted to leads and turned into sales pipeline.
SaaSMQL is an Account-Based Marketing agency that helps SaaS startups scale recurring revenue with high-impact multichannel campaigns.
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